Media training: Building stronger, safer spokespeople.

Over the past 25 years Rob Shimmin has media trained more than 1,500 senior executives.

Whether preparing to talk to the media, customers, governments or staff, Rob’s communication training will help delegates identify and organise their messages and then bring them alive with well-delivered illustrations and anecdotes.  The training builds confidence rather than ‘scaring’ delegates and can prepare spokespeople for TV and print media or answering difficult questions in any environment.  Video critique is used extensively to improve performance and a detailed follow-up document for each delegate (together with their videos) helps cement the learning.

It is recommended that groups be kept to a maximum of five delegates to ensure ample time for interaction in a day’s course (half days work very well with three).  CEOs are normally trained in a one-to-one environment, typically in a half-day session.  TV studios are available, as are camera crews should added realism be required.

Since early 2013, Rob has media trained senior journalists and management at the Financial Times.

1-2-1 training: Being a more impactful and engaging version of yourself.

This is not about making ‘a new you’. It’s about getting you relaxed and better able to deliver a compelling message in an impactful way. Push someone too far outside of their comfort zone and delivery will deteriorate rather than improve.

Rob has a different approach to many on presentation training.  Rather than focusing initially on performance, he’ll harness his coaching skills and look at the psychology.  How you feel about presenting and why.  Here’s a typical group coaching engagement:

ONE-TO-ONE COACHING

In the weeks before the session, each delegate spends one hour one-to-one with Rob over Skype to discuss their issues and concerns with presenting.  Rob uses his coaching skills to capture insight and advice in a detailed feedback note.

GROUP SESSION

The group is then brought together to practice with Rob and his video cameraman.  The session (half or full day) is both practical and fun, with techniques and critique selected carefully and aligned to what was learned in the one-to-one skype sessions.

POST SESSION

Delegates receive a stick with their clips (or online transfer) together with detailed tips and recommendations for improvement.