Meet Rob Shimmin

I founded Shimmin Ltd in 2005, housing Shimmin Communications which builds and protects global brands and Shimmin Coaching which does the same at a personal leadership level.

My coaching helps CEOs and those on the ascendency towards that role to become stronger leaders in complex global organisations. Achieving that requires a safe space to explore doubts, clarify purpose and reconnect with strengths and values. The result is a personal brand of leadership that inspires organisation-wide performance.

As a communications consultant, I help build stronger brand narratives, powerful messaging, and compelling spokespeople to bring them alive. I also have deep experience of crisis management and can help your brand prepare for, manage and recover from a time of crisis.

Prior to forming Shimmin Ltd I spend a decade with Ogilvy Public Relations Worldwide where I was Managing Director of Europe, Middle East and Africa. I live with my family in Kent, the garden of England, and try to keep fit through cycling its leafy lanes.

COACHING

Building stronger leaders:

I trained as an executive coach at Henley Business School in 2015 and have since coached leaders in Europe, the US and Asia, helping them build stronger global organisations in biotech, energy, entertainment, global news publishing, IT, manufacturing, pharma, private international investment, and travel.

COMMUNICATIONS

Building and protecting brands

Stronger spokespeople telling compelling stories in brand building periods of growth and brand protecting periods of crisis.  I’ve helped build and protect brands such as Allwyn, AVEVA, AXA, Biogen, CEMEX, Cisco, De Beers, Dell, DuPont, the Financial Times, IFS, Seqirus, Thomas Cook, and Umicore.

Clients

Airna Logo
Chubb Logo
Novo Nordisk Logo
Optibus Logo
Zotefoams Logo
Codiak Logo

"Rob is an insightful and experienced Leadership and Communications Coach. I have had the fortune of working with Rob on several assignments - at Biogen UK, Bioverativ and Codiak. He is excellent at developing relationships and can help his clients elucidate their personal goals and what might impede their success. He leverages these deep relationships to appropriately challenge his clients resulting in demonstrable skill building and development. I highly recommend Rob if you are looking for a leadership coach who specializes in communications and branding."

Codiak Nicole Barna Senior Vice President. Head of Human Resources

"Rob always displayed great empathy while managing to identify key priorities and goals during our sessions. I would not hesitate to recommend working with Rob.”

R&M Asset Management
Dan Hanbury
Partner & UK Equity Fund Manager

Biogen Logo

“Rob helped me develop my own personal brand. It’s not about being a completely different person, it’s about dialling up your strengths whilst being aware of your challenges and helping you control the perception others have of you. At the end of our sessions I always felt I remained true to myself but much more aware and focused on how I project, making me more confident in managing how I am seen.”

Gillian King
Head of Global Regulatory Operations and Compliance

Financial Times Logo

"I have recently had the great pleasure of working with Rob on my personal branding. Rob has not only coached senior executives across various industries, he has worked with the FT for 10 years bringing powerful, insightful, and a bespoke coaching style that cuts very deep into the psyche and needs of his mentees. A brilliant and inspiring coach to work with."

Yasir Mirza
Financial Times
Global Head of Diversity and Inclusion

Biogen Logo

“Rob is like a good mirror where he illuminates your strengths and makes you aware of your blind spots. He diplomatically works with both these insights to develop a credible and more impactful communication strategy and delivery. Rob goes out of his way to ensure he understands and immerses himself In your business in order to produce a bespoke offering that not only enhances the communication skills of the team but delivers an on-the-job solution that benefits the overall business."

Biogen
Terry O’Regan
Senior VP and Head of USA, MS Franchise

Seqirus Logo

“The past 18 months with Rob have been a truly transformative journey for me as both a leader and a human being. The path and self-exploration that Rob has guided me through has exceeded my expectations. I appreciate the confidence, trust and vulnerability that Rob creates throughout this process. He has a unique ability to connect divergent stories and experiences into a series of relevant next steps. He’s helped me instill simple check points and watch outs into my daily routine so as to preserve who I am at my core whilst simultaneously improving my effectiveness. Rob’s helped me make more progress in my executive development areas than I’ve made over the past 10 years.”

Seqirus
Chad Salisbury
Head of Global Planning

Airna Logo

"Rob is an excellent leadership and communications coach. I have been working with him for about 2.5 years and he has been an enormous help to me, in building an effective communication style and framework that is based on my strengths. His coaching is very personal and tailored and therefore effective. He spent a great deal of initial time getting to know me via 1:1 meetings. He also used psychometrics to understand my strengths and weaknesses, in addition to speaking to my colleagues and gaining detailed 360 feedback. We discussed insights from this and developed a personal brand that succinctly captures my strengths and aspects that form critical brand attributes. They helped me guide my decisions and reinforce my inner strengths to navigate me through tough periods. He was very accessible and was available to discuss and was very generous with his time. He continues to remain my mentor, friend, and a great sounding board whom I routinely reach out to. I would highly recommend him to anyone wanting to develop their leadership skills."

Sriram Sathyanarayanan
AiRNA
Chief Scientific Officer

“Being an effective leader takes time, desire and hard work. If you are ready to put the work in I can assure you that working with Rob will produce positive results. Rob brings a unique blend of real life experience along with a true passion for coaching AND he is just a great individual."

Fuchshuber Techno-Tex
Tara Veit
Managing Director

Cemex Logo

“Rob is an excellent PR professional consultant, media trainer, coach and speaker. He’s always looking for creative ways to resolve difficult situations and is absolutely a people person. He is on time, on budget and delivers high quality results. I hired him when I was working in DuPont and then again when I worked for CEMEX. Working with Rob is working with one of the best out there and always fun.”

CEMEX
Kiko Suarez
Global Director Corporate Communications and PA

CISCO Logo

“Rob has run multiple message and media training sessions for our top executives in South Africa and Senegal. Feedback on the quality and relevancy of his training is always extremely high and he’s a pleasure to work with. I’d recommend Rob for message development, training and crisis preparation.”

Cisco
Rose Bambi
PR Regional Lead, Middle East & Africa LEVANT

Cubic Logo

“We have been working with Rob across our global organization for more than 10 years and every engagement is better than the last. Rob's passion for creating engaging content that bring teams together to solve complex issues in simulation has prepared them in the event they need to address a situation in the real-world. I highly recommend Rob and look forward to our next engagement with him."

Cubic Transportation Systems
Bonnie Crawford
Global Vice President

De Beers Logo

“Rob Shimmin is one of those rare operators who brings a keen business sense, creative thinking and earned trust to every table he sits at. Rob is a valued advisor because he is thinking strategically when others are not. He takes in the big picture while focusing on
tangible delivery. And importantly – he’s great fun to work with.”

De Beers
David Prager
Chief Brand Officer & Executive Vice President, Corporate Affairs

Dell Logo

“Rob’s much more than a media trainer. He’s earned the respect of some of Dell’s top spokespeople by being very strong on content – building confidence by constructing the right answer rather than just helping us avoid the question.”

Dell
Stephen Murdoch
VP & GM Large Enterprise

DUPONT Logo

“Rob is a first-class media trainer and crisis communications consultant. During our work together for the past 5 years on a highly sensitive topic, Rob went beyond media training and proposed a successful strategic outreach to the media and other stakeholders. I can highly recommend Shimmin Communications' services for any issues management, stakeholder engagement and crisis communications situations”

Dupont
Alexandre Delacoux
Issues Management EMEA PA Leader

IFS Logo

“I’ve engaged Rob for messaging and communication training in three major companies now. He brings focus and impact by working with us on messages for the company and our conferences. Rob drafts powerful speeches, coaches our CEO and other speakers and then sets the tone for the whole conference through highly professional moderation and a great keynote speech. He's also a very nice guy to work with.”

IFS
Mark Boulton
Chief Marketing Officers

Metropolitan Police Logo

“I would like to express my sincere thanks to you for the support and assistance you provided to Exercise Strong Tower. In particular your assistance with providing public relations and crisis management commentaries, articles and twitter feeds which was pivotal to the media platform. Operation Strong Tower, the largest exercise of its kind jointly planned and delivered by the emergency services and security services tested every level of our joint response to a marauding terrorist firearms attack.”

Metropolitan Police
Maxine de Brunner QPM,
Deputy Assistant Commissioner

Hirevue Logos

“I've had the pleasure of working with Rob on several occasions, and he is without a doubt my go-to for executive coaching and media training. Rob brings a rare combination of strategic insight, empathy, and challenge, particularly when working with senior leaders. He takes the time to truly understand both the messaging and the individuals behind it, asking the tough questions that help sharpen narratives and elevate delivery. Training a group of C-level executives is no easy task, but Rob handles it with authority and ease. His calm, engaging approach puts spokespeople at ease, even when he's pushing them outside their comfort zones, and he earns their respect quickly, regardless of seniority. I wouldn’t hesitate to recommend Rob for any organisation looking to strengthen its executive presence and storytelling impact.”

Hirevue
Emma Ferns
Vice President Communications

Cubic Logo

“Rob has supported Cubic Transportation Systems consistently since before I joined Cubic (2012) through today (2023), delivering executive level trainings and simulations. Rob is a joy to work with as a crisis expert and highly appreciated media, presentation and communications coach. He's provided counsel to our most senior leaders in times of crisis and put them through their paces with regular, excellent and engaging crisis simulations across the US, Europe and Australia. His delivery always entertains, informs and inspires. I'm very happy to recommend Rob to anyone seeking wise communications counsel in times of calm and crisis.”

Cubic Transportation Systems Lisa Bahr Global Director of Marketing

“Rob is a highly talented, sharp thinking and strategic communications consultant. He is able to work with people to get the best out of them and make their messaging compelling & convincing. I have facilitated seminars with him, asked him to train and develop messaging for senior executives. He is also one of the best corporate writers I know. He does this all while displaying a great sense of humor.”

Jane Goodman
Communications Consultant and Coach

“Rob is simply one of the best in the business. If you are in a crisis or about to think you might just have one speak to Rob. He is calm, considered and will show you the way to a better place. He never views a client as fee income but somebody he wants to help and do well for. You would be well served to hire Rob Shimmin.”

Office of the Prime Minister
David Muir Director of Political Strategy

Get in touch

If you’d like to begin a conversation about coaching or communications support, you can reach me directly.

All conversations are handled personally and confidentially.