Executive Coaching
Ascend
A coaching journey for leaders preparing for the CEO role
The transition to CEO — or CEO-level responsibility — is unlike any other.
It demands clarity, belief, readiness and a leadership identity strong enough to hold firm under the highest scrutiny.
Ascend is a structured programme designed to move you from uncertainty… to readiness… to active campaigning… and, ultimately, to confident performance in the role.
The four stages of Ascend
1
Belief
We clarify what makes a CEO truly effective:
- Performance
- Market awareness
- Vision
- Communication
- Culture
- Decision-making
- Ethical leadership
With this clarity, we build belief that the role is both attainable and aligned to your strengths.
2
Upskilling
We strengthen areas that may hold you back:
- Leadership presence
- Strategic articulation
- Stakeholder relationships
- Board-level communication
- Pressured decision-making
The aim is not perfection — it is to ensure nothing gets in the way of your strengths.
3
Campaigning
Together we develop:
- A clear leadership narrative
- A stakeholder map
- A campaign message matrix
- A plan to influence decision-makers
- Strategies to avoid “banana skins” that derail candidates
You learn to demonstrate readiness without over-advocating for yourself.
4
Sustaining
Once in the role, support shifts to:
- Communicating strategy
- Managing visibility
- Strengthening culture
- Navigating pressure
- Staying true to your leadership identity
Ascend can stand alone or follow Discovery or Personal Branding.
Outcome:
A leader who is prepared, confident, strategically visible — and ready to perform at the very top.